Rajnikanth has proved once again that he is the biggest brand in Tamil films with the successful audio launch of Chandramukhi.
His detractors who had been shouting from the roof-top that the superstar charishma and pull has diminished were shocked by the kind of adultation the actor received at the Chandramukhi audio launch. At Chenna's Ritchie Street the wholesale market for electronic goods, shops that deal in audio cassettes opened at 6 am on Saturday (March 5) as agents took delivery of the audio.
Says Sanjay Wadhwa of AnAK Audios who are marketing the Chandramukhi audio: “At a time when audio market is at an all time low, the kind of reception that we got is overwhelming. We had manufactured only 1,50,000 cassettes and 30,000 CD’s, but by Sunday evening all the dealers wanted more stock by Monday!"
It is obvious that the audio is selling like hot cakes on the brand equity of Rajnikanth. At Chennai’s Music World 437 cassettes and 227 CD’s were sold on the first day! Compare this with the number one audio on the chart that has sold only 572 cassettes and 147 CD’s in 32 days after its music launch!
Rajnikanth is truly a phenomenon. He has not lost an iota of his mass fan base and is still the number one by a mile.