Sunday, July 24, 2005

Indian Bits: No stopping `Chandramukhi'

Indian Bits: No stopping ‘Chandramukhi’
Mohan Thambirajah
July 22:
‘CHANDRAMUKHI’, celebrates its 100th day run today in record-breaking fashion. The Rajinikanth comeback vehicle has set new box-office records in many parts of the region.

Its phenomenal success more than made up for Rajinikanth’s last flop, Baba. Chandramukhi should keep the superstar in the business longer than his critics expect.

It has also made Rajinikanth the highest paid actor in India with a salary of RM15 million per film. He is now even more bankable than Telugu superstar Chiranjeevi, who earns RM9 million a movie, and Bollywood idol Shah Rukh Khan (RM4.5 million per film).

Rajinikanth also gets 50 per cent of the film’s total gross.

Even the screening rights of Chandramukhi were sold at a record price of RM30 million.

In South India, the film upstaged quite a number of Hindi blockbusters. While the screening rights for Shah Rukh Khan’s Main Hoon Naa were sold for a record RM3 million in Mumbai, Chandramukhi was snapped up for double that amount in just one section of Chennai alone.

To date, Chandramukhi has broken all records set by Padaiyappa and Ghilli in Tamil Nadu.

The adulation the film has regenerated for Rajinikanth is also proof that the hero worship culture is still very much alive in South India.

Even the Vikram vehicle, Anniyan – despite a strong opening – is not expected to go the distance with Chandramukhi.

For now, the only film which appears to be a potential challenger is the Deepavali release, Sivakasi, starring current idol Vijay. Vijay is banking on Sivakasi to make amends for the box-office dud, Sachein.

For Chandramukhi, all its distributors recovered their investments in just 10 days.

In Malaysia, Chandramukhi ran for two months at Coliseum and sources claimed it grossed over RM5 million. If that figure’s accurate, the distributor – who bought the screening rights for RM1.8 million – surely made a handsome profit.

One cinema in the suburb of Chennai, which paid RM180,000 for Chandramukhi, recovered the cost in just five days. The theatre posted a record RM63,000 first day collection.

Some 600-seat cinemas had to accommodate up to 1,000 viewers who were even willing to sit on the floor to catch the film.

There were cinemas which increased the ticket prices to meet the excessive demand. Some even increased the screening of shows from four to six daily.

Chandramukhi is now expected to gross more than RM100 million, including TV rights.

While no celebration was planned by the producers, Sivaji Productions, on the death anniversary of Sivaji Ganesan yesterday, a huge bash is set for the silver jubilee.

Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around

No comments: